In order to encourage reading amongst children, the French Publishers Association has launched an association, Les Petits Champions de la Lecture, chaired by Antoine Gallimard. 10 years-old pupils are invited to participate in a competition, first by picking and reading a short text in front of their class. The winner is then allowed to participate to the next stage of the game. The finale will take place in Paris on the 29th of May, in the presence of Daniel Pennac.
For more information on this project, please see the document below.