In order to implement its three strategic objectives (promotion of cultural diversity and intercultural dialogue, promotion of culture as catalyst for creativity in the framework of the Lisbon strategy and promotion of culture as a vital element in EU external relations), the European Agenda for culture introduced cooperation methods with various stakeholders. The Commission proposed that civil society should concentrate its work within two platforms on two topics of the European Agenda for culture: access to culture and cultural and creative industries.
The platforms produced a set of policy recommendations, presented and discussed in a broad Cultural Forum in September 2009. In April 2010, the Commission issued a Green Paper on Unlocking the potential of cultural and creative industries (based also on the recommendations by the platforms) and a related consultation; in September 2010, the Commission launched a consultation on the review of the Culture programme after 2013.
In reaction to the Green Paper, the European Parliament started an own initiative report, also called Unlocking the potential of cultural and creative industries, by MEP Marie-Thérèse Sanchez-Schmid (EPP, France). The report was adopted by the Culture Committee of the EP in March 2011 and was voted in Plenary in May 2011.
In November 2011 DG EAC proposed a single “Creative Europe” framework programme for the years 2014 – 2020. The proposal includes separate strands for Culture, MEDIA, a cross-sectoral strand (the latter includes a financial instrument for the cultural and creative sectors (CCS)). The programme will complement EU culture policy by reaching cultural operators directly and thereby helping bring about systemic change in terms of EU policy priorities.
The current multi-annual financial framework attributed to the programme an amount of € 1,6 billion for the period 2014-2020, out of which € 180 million are currently foreseen for the financial instrument.