Buch Wien, otherwise known as the Vienna International Book Fair, is a quite recent newcomer on the stage of International literary events. Launched for the first time in 2008, the Viennese fair took up the challenge brilliantly. Indeed, the main purpose of its creation was to give a fresh boost to a 60 years old event: the Viennese Book Week. Although the event has now reached the status of “main literary event” in Austria, it still differs in scope from events such as Frankfurt or Leipzig. The primary goal of the Vienna Book Fair is to foster the relationship between publishers and their readership. This is why, every year, the event is simultaneously organized with the one week long “Reading Festival”.